Bellbird

Bellbird is a Stockholm-based brand consultancy specializing in positioning, strategic communication and visual identity. They develop brand strategies, craft narratives and design visual identities for companies looking to define their market position.

Bellbird's in-house design studio handles the creative side of the consultancy, turning brand strategy into visual identities, narratives and communication. When AI tools started showing up across the creative industry the studio found itself in the same position as most other studios. They were aware of the shift but without a clear picture of what it meant for their day to day work. The studio wanted to find out how AI could fit into their current workflows and where it might take them further.

The project covered both the strategic and practical side of AI adoption at Bellbird's in-house design studio. Rather than only recommending tools, two proprietary prototypes were built to demonstrate what AI-assisted production looks like in practice. A strategic framework was also developed to help the studio distinguish between tasks where AI genuinely adds value and tasks that still require human judgment. The project concluded with a full report, a set of tools the studio can build on and insights into where AI development is heading.