A series of installations spread throughout the school. Some ask you to participate. Others ask you to react. None are meant to be passively consumed. Grab a map and step into the friction.
This is a real tattoo studio. Ink is applied. Decisions are final. In contrast to an industry that constantly adjusts, optimizes, and goes with the grain, this room demands something else: conviction. What you choose here stays.
What is worth making permanent?
Every idea, no matter how innocent or well-intentioned, is met with reactions. Some supportive. Others not. This room focuses on the latter – hate comments as proof that criticism exists regardless of intention. Rather than being limited by criticism, this room explores what happens when you learn to accept it – maybe even embrace it.
If someone will always disagree – why play it safe?
A boxing bag. A pair of gloves. This room is about tension – about meeting resistance instead of avoiding it. Every hit is a reaction, a statement, a response to something that matters enough to confront. This space turns daily limitations into something physical. Something to push against and challenge.
What is worth fighting for?
A dance floor without a shared soundtrack. Each visitor listens to something different – moving together, while experiencing the room alone. A space where connection and disconnection exist at the same time. Where people share the same environment, but not necessarily the same reality.
What happens when feeling replaces alignment?
A karaoke room. A stage built on repetition. Here, expression often begins with someone else’s words-reperformed, reshaped, and made personal, yet never entirely original. This room explores the tension between influence and identity in an industry where ideas constantly echo each other.
What does it mean to have an original voice?
An interactive installation by Alexander Lundblad where presence shapes the outcome. As visitors move through the space, their position influences both visuals and sound – turning observation into participation. This room amplifies the relationship between human input and system response.
How do your actions shape what you experience?
In a landscape where brands are expected to connect quickly and broadly, many choose to go with the grain – adapting to what feels safe, familiar, and widely accepted. Ideas are smoothed out, edges softened, and tension removed in favor of immediate approval.
What happens when everything is designed to be agreed with?
Confession Booth by Wao Matcha. Step inside, spill your secrets, sip ceremonial-grade matcha, and reset before heading back into the festival chaos. Clean energy, questionable decisions… and who knows, you might even win a matcha latte.
This room transforms friction into interaction. Through games, movement, and competition, resistance becomes something shared rather than avoided. A back-and-forth. A push and pull.
Something to keep creativity alive.
When did you stop allowing yourself to play?
A photo-studio. Different backgrounds. Different versions of the same person. This room explores how context shapes perception – how identity shifts depending on the environment it’s placed within. A reminder that presentation is never neutral. What surrounds us changes how we’re seen.
Who are you once your surroundings change?