SHOWREEL

Prompt House is an AI creative studio working with advertising for brands and agencies. We create concepts, social content, commercial films and campaign material, using AI to produce faster, sharper advertising for all kinds of channels.

The idea for Prompt House started after our Content Generation course, where we saw that we could create AI-produced content at a level high enough to be used outside of school. At the same time, we saw a gap in the market: many brands and agencies were curious about AI, but unsure how to use it without losing quality, brand feeling or creative control. The insight was that AI opens up new creative and production possibilities. Visual worlds, formats and executions that normally require larger crews, locations or long post-production can now be explored by a smaller team. This makes it possible to create sharper advertising for more channels, while also making production faster and more cost-efficient.

The project centered on developing Prompt House as a real business, not only as something we do on the side outside of school. Our business plan was to build an AI studio focused on commercial production for brands and agencies, where AI is used to create sharper, faster and more flexible advertising. During the project, we moved into working full time with real clients, budgets, deadlines and delivery expectations. Since most of the work is under NDA, the execution is best described through the structure we built: client briefs, concept development, AI production, feedback rounds, delivery formats, pricing and administration. We also used the project to test where Prompt House should go next. As AI production becomes easier and more accessible, our value cannot only be technical execution. We therefore started shaping the company toward more specific niches where creative direction, taste, strategy and production quality become the difference.